We got tired of broken attribution.
Omnitrail is built by marketers who lived the attribution nightmare daily — fragmented data across platforms, conflicting reports, budgets pushed into channels that never actually drove the sale. We built the second opinion we wish we had.
“Every client meeting was the same conversation. Why does Meta claim 4.2× while Google claims 3.8× — for the same sale?”
Marketing strategy, eyes closed.
Omnitrail was born from frustration, not inspiration. As digital marketing practitioners running sixtynine.agency in Rotterdam, we faced the same attribution chaos that plagues the entire industry. Every client meeting brought the same painful conversations:
- Q.01
Why does every platform claim 100% credit for the same sale?
- Q.02
How can Meta show 4.2× ROAS while Google shows 3.8× for identical conversions?
- Q.03
Why are we increasing budgets on “winning” campaigns that don't actually drive revenue?
Attribution wasn't a theoretical problem for us. It was costing money every single day. We watched clients waste thousands on decisions based on fundamentally broken data — inflated metrics from branded searches presented as proof of campaign success, double‑counted conversions stretching budgets into channels that never earned them.
Three companies. One question we couldn't stop asking.
sixtynine.agency
RotterdamWe started as a digital marketing agency, running campaigns across Meta, Google, TikTok and more. Every quarter we hit the same wall: platforms claiming credit they didn't earn, clients spending into the dark.
sixtynine.digital
Software armWe launched our AI software arm to solve what marketing had accepted as inevitable. Engineers and marketers in one room, building for problems we'd lived through ourselves.
Omnitrail
Standalone productWe packaged the attribution engine we'd built for our own clients into a product any team can plug in. The same number we trust internally, available to anyone running paid media.
The proof shows up in the P&L.
our pilot cohort
After 60 days on the corrected attribution signal
Meta, Google, TikTok, Pinterest, Snapchat & more
Across our pilot cohort, in their first quarter
Linear · First · Last · Data‑Driven · AI
Free marketers to focus on what matters.
We're building the AI agent that tracks every conversion, shows the real ROAS, and rebalances spend automatically — so marketers can stop juggling platforms and conflicting reports, and get back to strategy, creativity, and measurable growth.
Four principles that decide every call.
what to build
Built by marketers, for marketers
We solve our own problems first. Every feature comes from real campaigns we've run, real client decks we've defended.
Transparency over trickery
We show real ROAS, not flattering ones. Marketing decisions should be based on truth, not attribution games.
AI that actually helps
AI handles the attribution complexity and account housekeeping. Marketers focus on strategy, creativity, and growth.
Results, not reports
We measure success by budget waste eliminated and revenue grown — not by dashboard polish or feature counts.
Stop guessing. Start knowing.
We'll plug a read‑only connection into your ad accounts and one storefront, and show you exactly how much of your reported ROAS is noise — using the same engine we trust on our own clients.